… With An Eye For Media, And One For Profitable Brands
This versatile entrepreneur has not only forged into an interior design market segment that is dominated by big brands, but is comfortably holding her own, thriving at a time when a number of brands are folding up and exiting the Kenyan market.
The Media Savvy Interior Designer With The Midas Touch
I see you worked with a Baltimore radio station. Tell us more!
Did you always know you wanted to work in radio?
Then you came back home and set up a business?
From media to interior design? Interesting! How did that happen?
I already see a pattern here… Promotions at 92Q gives you an upper hand in knowing how to connect with your potential client base through contests and offers, right?
What kind of offers do your clients resonate the most with?
Actually I see you have three brands…
What’s the transition like…from employment to running your own business?
If there was something you wish someone could have told you about running a business back then, what would it be?
How many years have you been in active business now?
Does personality play a role in successful entrepreneurship? Like in your case, are you an outgoing person to whom sales and marketing comes easy or are you the inward melancholic type?
Okay let’s talk your brands now, and in particular Chateau Interiors… why interior furnishings? Was there a gap in the market, and how did you spot it?
It seems to be a space that’s defined by big brands…is this so or there’s room for other players?
So what comes first in entrepreneurship in your opinion, spotting a gap in the market or following your passion?
In my opinion, transitioning from media interior design calls for a lot of creativity and a passion for art? Am I right, or it’s purely a commercial decision?
You have another brand called Posh Totos? What’s that about?
Do you miss media, or did it happen to be an opportunity that came calling?
What’s your average day like?
I think for most entrepreneurs, the starting point is… it’s unpredictable isn’t it? You’re thinking I need finances, or I’m running out of funds, where will I get clients or When will I make my first sale? How did you deal with all those conflicting emotions?
Has that ever happened to you? Where you run out of funds or ideas and you’re like, “I’m at rock bottom!”
Many people today have being retrenched over the last couple of years in Kenya. So for someone who’s lost their job unexpectedly and now has to figure out how to generate money, what advice would you give them?
My answer will sound so cheesy but….FAITH.
In addition to that… since the micro economy is so hard hit right now, most people tend to hold back on spending money, yet you need them to spend so you can generate sales. How have you dealt with that?
I’ve seen some of the drapings, curtains and interiors you sell and they are beautiful! Do you create your products from scratch or you select various components to develop a product?
What goes into developing a winning product like that in the market?
What’s your strategy for competitors? Tile and Carpet Center or Ideal Ceramics? Or are they targeting totally different market segments?
What keeps you going?
Do you miss Baltimore?
How do you handle all those emotions and feelings of… “Is what I’m doing the right thing?”
Have you had a significant setback and how did you bounce back?
Too much month at the end of the money…What’s your advice to anyone trying to jump over that hurdle?
Well, this is something else I haven’t been able to figure out haha!
I’m a big spender. I love giving to charity, spending on my family and friends. This is a weakness for me.